Posted By David

Wednesday at 6:52AM EDT

7 Comments

Just a quick note this morning to acknowledge comments from Blogger Jim Nichols, from Catalyst in SF, with respect to my podcast interview.

“So, to use a football analogy, behavioral targeting will get you into the red zone — but no farther. We don’t do our own ad placement. However, if a customer already using BT has the data to know you are a certain profile, we can take that data and further customize the way menus are structured. If you know from their browsing that a customer, let’s say, is a bargain hunter, then you can organize your different offers by price range.”

Posted By Vidar

Thursday at 6:54AM EDT

1 Comment

During the 2008 AdTech San Francisco trade show Linkstorm CEO David Sidman was interviewed by Latino Print Network’s Kirk Whisler.

Click on the picture below to hear David discuss Linkstorm’s technology, solutions and client results.

Posted By Vidar

Tuesday at 9:51AM EDT

9 Comments

The role of the banner is 3-fold: 1) Get the customer’s attention and make them slow down, 2) demonstrate relevance and value to the customer, 3) engage customer to act.

It seems we’re asking a lot from a small little graphic on a page. Are advertisers trying to make banners do too much? Could banners be more effective if their objectives were less ambitious?

Posted By William

Friday at 2:19PM EDT

No Comments

Last night I was poking around on the web looking up information on click-through rates (CTRs) of display advertising. Yes, in my free time. As I was surfing, I came across an interesting weblog entry from another display advertising company whose entry title read, "MySpace Revenue Down Because Banner Ads Suck."
Oh really? I asked.
After […]

Posted By Vidar

Thursday at 9:20AM EDT

2 Comments

At Linkstorm we tried to come up with a clever tagline to associate our name with. Against my better judgment, I decided to solicit the diversity of talent and opinion across the organization in order to define who we are and what we do in a short punchy sentence.