Alternatives to Behavioral Targeting are lost in the noise

The current debate around behavioral targeting and online privacy is a healthy one, and as a consumer and a marketing executive I find myself on the fence arguing for both sides.

However, it’s easy to get blind sighted by the polemics of this debate, forcing us to believe that we’re at a fork in the road where our choices are either behavioral targeting or ‘traditional’ (contextual, demographic, intent, etc.).

There are other alternatives that serve both advertiser and the consumer interests and goals. That’s what I think is lost in the noise of this debate.

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The genesis of

At Linkstorm we tried to come up with a clever tagline to associate our name with. Against my better judgment, I decided to solicit the diversity of talent and opinion across the organization in order to define who we are and what we do in a short punchy sentence.

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