There Be Monsters In These Waters!

Last night I was poking around on the web looking up information on click-through rates (CTRs) of display advertising. Yes, in my free time. As I was surfing, I came across an interesting weblog entry from another display advertising company whose entry title read, "MySpace Revenue Down Because Banner Ads Suck."
Oh really? I asked.
After […]

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“More, better clicks” is the outcome – a better way to navigate the Web is the cause

Linkstorm chose to focus on Advertising because there’s such a perfect alignment between advertisers who are hungering for proven ways to get more customers to click through to their content and products. But ultimately we’d like to see our new navigation paradigm applied across all forms of linking on the Web, not just ad links – because who has time to slog through the Web one page at a time?

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