24 Jul

There’s a hot new medium called the Internet

Posted By Vidar

Thursday at 7:28AM EDT

No Comments

I just came across a thorough presentation compiled by Greg Stuart, former CEO and President of the Interactive Advertising Bureau (IAB). It is called an “In-Depth Introduction to Internet Advertising” and is a whopping 82 slides. However, it contains many great sound-bites as well as stats that any interactive marketer should have in their arsenal.

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7 Jul

Widgets are the new ads – but they aren’t ads

Posted By Vidar

Monday at 3:40PM EDT

9 Comments

Creating widgets with the goal of engaging the user once or twice and spam their friends, is about as forward-looking as putting radio on TV. I’m not going to say that it’s a waste of money – it’s just a waste of the medium, channel and audience attention.

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