The genesis of morebetterclicks.com

At Linkstorm we tried to come up with a clever tagline to associate our name with. Against my better judgment, I decided to solicit the diversity of talent and opinion across the organization in order to define who we are and what we do in a short punchy sentence.

Tagline by committee doesn’t work, even with the best of intentions. After offering input, contributors somehow assumed (insisted) that veto-rights of others’ tagline candidates was implied. Quagmire. Now, if they can only forget they were ever asked…

So, when deciding on a URL and title of this blog, I didn’t make the same mistake. Previously, a tagline candidate that got the least resistance was “More, better clicks.” It might not be perfect, but the URL wasn’t taken and it contains 3 words that transcend everything Linkstorm stands for.

More – as in we increase click-through rates beyond your most aggressive expectations.

Better – as in the customers who click are highly qualified and get right to the advertiser content they want

Clicks – as in clicking on a banner not to mute the sound of a video ad, but to leave the publisher page and get straight to the advertiser’s site

So without further ado, I hereby declare Linkstorm’s More, Better Cllicks blog officially open for conversation. Come back often to learn about and discuss how to make online advertising yield more, better clicks!

- vidar

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  1. buisness IT says:

    First off I would like to say superb blog! I had a quick question which I’d like to ask if you do not mind. I was curious to know how you center yourself and clear your head before writing. I’ve had a difficult time clearing my thoughts in getting my ideas out. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are wasted simply just trying to figure out how to begin. Any ideas or hints? Cheers!

  2. clothes wxbuy summer says:

    It’s hard to find educated people in this particular subject, but you sound like you know what you’re talking about! Thanks

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