Posted By David

Wednesday at 6:52AM EDT

7 Comments

Just a quick note this morning to acknowledge comments from Blogger Jim Nichols, from Catalyst in SF, with respect to my podcast interview.

“So, to use a football analogy, behavioral targeting will get you into the red zone — but no farther. We don’t do our own ad placement. However, if a customer already using BT has the data to know you are a certain profile, we can take that data and further customize the way menus are structured. If you know from their browsing that a customer, let’s say, is a bargain hunter, then you can organize your different offers by price range.”

Posted By Vidar

Tuesday at 8:45AM EDT

No Comments

More relevant banner ads generate more clicks. Can’t argue with that logic. However, I’m not sure advertisers have quite figured out what to do with the new rich(er) media ads. My gut feeling says that many advertisers are investing in this type of advertising purely for their branding effect. Maybe the thinking is “if we can’t make users click, let’s at least make the experience memorable, and score high on brand recall and awareness.” That’s a tall order for a small banner.

Posted By Vidar

Thursday at 9:20AM EDT

2 Comments

At Linkstorm we tried to come up with a clever tagline to associate our name with. Against my better judgment, I decided to solicit the diversity of talent and opinion across the organization in order to define who we are and what we do in a short punchy sentence.