Posted By Lon

Friday at 9:59AM EDT

No Comments

An open e-mail to Seth Godin — I’m a big fan of his!
Seth,
I’m a big fan of your blog, following it for quite some time. And normally, you nail your topics, dead on accurate. Unfortunately not today (re: your post titled “Ads are the new online tip jar“). You’re not totally wrong (I say with […]

Posted By Vidar

Thursday at 7:28AM EDT

No Comments

I just came across a thorough presentation compiled by Greg Stuart, former CEO and President of the Interactive Advertising Bureau (IAB). It is called an “In-Depth Introduction to Internet Advertising” and is a whopping 82 slides. However, it contains many great sound-bites as well as stats that any interactive marketer should have in their arsenal.

Posted By Vidar

Monday at 3:40PM EDT

9 Comments

Creating widgets with the goal of engaging the user once or twice and spam their friends, is about as forward-looking as putting radio on TV. I’m not going to say that it’s a waste of money – it’s just a waste of the medium, channel and audience attention.

Posted By Vidar

Monday at 3:03PM EDT

8 Comments

It’s hard to be a marketer today with so many new, exciting technologies to pick from, each one casting itself as the holy grail of campaign performance.

Many of them have merit, but none of them is a one-size-fits all solution. Choice of format, targeting, message and measurement all need to align with campaign goals.

In a recent report from Forrester research called “Getting more out of online ads” advertisers are encouraged to take a more holistic approach to planning and executing online advertising programs.

Posted By Vidar

Tuesday at 10:09AM EDT

13 Comments

These are exciting times for marketers wanting to get involved with social media. Virtually all the major social networks are opening up their platform with their own APIs or adopting open ‘standards’ like OpenSocial. This means more opportunities for marketers to develop meaningful, interactive, social applications to bring their brands to life.

It’s also exciting to see that when it comes to serving advertising to social network users, advertisers that are starting to get that they can’t just re-purpose their old banner ads – but need to engage their audience in meaningful ways.

Posted By David

Wednesday at 6:52AM EDT

7 Comments

Just a quick note this morning to acknowledge comments from Blogger Jim Nichols, from Catalyst in SF, with respect to my podcast interview.

“So, to use a football analogy, behavioral targeting will get you into the red zone — but no farther. We don’t do our own ad placement. However, if a customer already using BT has the data to know you are a certain profile, we can take that data and further customize the way menus are structured. If you know from their browsing that a customer, let’s say, is a bargain hunter, then you can organize your different offers by price range.”

Posted By Vidar

Wednesday at 1:10PM EDT

6 Comments

Advertisers need to stop producing ads that are likely to generate unqualified clicks, as those ads don’t do anybody justice; Advertisers get frustrated when ads that engage fail to generate conversions, publishers loose their credibility as targeted destinations, but most importantly, customer gets more jaded as they learn that even the few ads they do click on lead to irrelevant junk.

Posted By Vidar

Thursday at 6:54AM EDT

1 Comment

During the 2008 AdTech San Francisco trade show Linkstorm CEO David Sidman was interviewed by Latino Print Network’s Kirk Whisler.

Click on the picture below to hear David discuss Linkstorm’s technology, solutions and client results.

Posted By Vidar

Tuesday at 9:51AM EDT

9 Comments

The role of the banner is 3-fold: 1) Get the customer’s attention and make them slow down, 2) demonstrate relevance and value to the customer, 3) engage customer to act.

It seems we’re asking a lot from a small little graphic on a page. Are advertisers trying to make banners do too much? Could banners be more effective if their objectives were less ambitious?

Posted By William

Friday at 2:19PM EDT

No Comments

Last night I was poking around on the web looking up information on click-through rates (CTRs) of display advertising. Yes, in my free time. As I was surfing, I came across an interesting weblog entry from another display advertising company whose entry title read, "MySpace Revenue Down Because Banner Ads Suck."
Oh really? I asked.
After […]