There’s a hot new medium called the Internet
I just came across a thorough presentation compiled by Greg Stuart, former CEO and President of the Interactive Advertising Bureau (IAB). It is called an “In-Depth Introduction to Internet Advertising” and is a whopping 82 slides. However, it contains many great sound-bites as well as stats that any interactive marketer should have in their arsenal.
read more »“More, better clicks” is the outcome – a better way to navigate the Web is the cause
Linkstorm chose to focus on Advertising because there’s such a perfect alignment between advertisers who are hungering for proven ways to get more customers to click through to their content and products. But ultimately we’d like to see our new navigation paradigm applied across all forms of linking on the Web, not just ad links – because who has time to slog through the Web one page at a time?
read more »Syndicate
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