For the last few months, all industry forecasts for the Online Ad space indicated rapid growth despite the worldwide economic downturn and the corresponding downturn or flatness in the ad industry as a whole (weighed down by traditional media). But now some estimates like JP Morgan’s and the others collected on Silicon Alley Insider’s post […]
read more »Video advertisers are still trying to jump in front of the screen. There’s a better way.
In reading Tameka Kee’s Mediapost article “Advertisers Get Buzzed On YouTube With New Targeting Capability“, I came across the following quote about video advertising - which I’ve heard a million times but this time I was inspired to respond.
Here’s the quote (from Court Crandall, creative partner at Ground Zero):
“At the moment, any online […]
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