For the last few months, all industry forecasts for the Online Ad space indicated rapid growth despite the worldwide economic downturn and the corresponding downturn or flatness in the ad industry as a whole (weighed down by traditional media).  But now some estimates like JP Morgan’s and the others collected on Silicon Alley Insider’s post today indicate that even within Online, Display Ads may be suffering in favor of more performance-based forms of advertising (e.g. Search).

Call me an optimist, but I love the idea of tough times driving this “flight to quality.”  Display Advertising is the largest spending category after Search, yet it’s the category where performance-based accountability is the most lacking.

Granted, my optimism is self-serving because Linkstorm brings this accountability to Display Ads, and so I hope this flight to quality will drive more advertisers right into our arms.  Even Search is only “performance-based” in the sense of driving clicks (as opposed to actual conversions), and in Display we routinely drive CTR increases of 2x-5x.  (In fact we entered the market guaranteeing at least a 50% increase in CTR or you didn’t have to pay us!)

But all self-interest aside, I actually welcome these pessimistic industry outlooks, because Display Advertising needs better ROI accountability in general.  Whether this is addressed by us or any other performance-oriented vendors, the industry as a whole will benefit - and will keep seeing its revenues increase regardless of the global economic outlook - if it improves on what is so far only the PROMISE of greater ROI and accountability in Display Advertising as opposed to traditional media.


You can leave a response, or trackback from your own site.

  1. Patrick Aievoli says:


    I hope to speak to you at SIIA event on Sept. 23rd. Congrats again on funding.
    I agree totally with your article. Display Ad does need better ROI accountability but i do believe that 2010 will bring a huge jump in online ad spending.
    Please visit the site we would like to be a publisher in your network.


  2. Lara says:

    Me encanto el template que hay en el sitio, ¿Donde puedo hallar el mismo o uno parecido?

  3. 5htp supplement says:

    Good blog! I truly love how it is easy on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a great day!

  4. what is fibroids says:

    I have to show my thanks to this writer just for bailing me out of this challenge. Just after looking throughout the internet and getting tips which were not productive, I believed my life was done. Being alive minus the answers to the problems you’ve solved by means of the guideline is a critical case, and those that could have adversely affected my entire career if I had not encountered the website. Your good mastery and kindness in playing with all things was invaluable. I’m not sure what I would’ve done if I had not come upon such a stuff like this. I can also at this time relish my future. Thanks for your time so much for the reliable and sensible help. I won’t hesitate to endorse the sites to anyone who ought to have recommendations about this issue.

  5. Moon Jump rentals Park Ridge IL says:

    Nice post. I learn something totally new and challenging on websites I stumbleupon everyday. It will always be interesting to read content from other authors and practice a little something from their websites.

  6. Trina says:

    Hello! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My site covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to shoot me an email. I look forward to hearing from you! Fantastic blog by the way!

  7. 5-Hydroxytryptophan says:

    You actually make it appear so easy together with your presentation however I find this topic to be really one thing that I believe I might by no means understand. It kind of feels too complicated and extremely extensive for me. I’m having a look ahead for your next publish, I will try to get the grasp of it!

  8. gw timeshare services says:

    gw timeshare services…

    | More, Better Clicks…

  9. .Kku88Fw4XFeYWAj says:


    | More, Better Clicks…

  10. Willian says:

    It’s always a relief when someone with obvious exepitrse answers. Thanks!

  11. Rigoleto says:

    ইংলিশ বিজয় ফোনেটিক ইউনিজয় /* */ আপনার মন্তব্য লিখুন মন্তব্যে আপনি শুধুমাত্র এই

    HTML ট্যাগগুলি ব্যবহার করতে পারেন Notify me of follow-up commtnes by email. Notify me of new posts by email.

  12. Bonny says:

    I want Property and enjoy to share my marketing expertise! Here is my blog post - home buying tips making an offer, Bonny,

  13. nba 2k16 my auctions says:

    say thanks to so considerably for your site it assists a lot.|

  14. says:

    In Kenya you will find numerous groups that are smart-phone already in the market. Samsung being the most used brand accompanied by by Techno.Other brands contain Huawei, Wiko mobiles,Forme, LG, Nokia, Alcatel,Sony, HTC, Blackberry,Apple,Bird etc. Smart phones in Nigeria are sold in a price that was more affordable according to the make of the telephone. From only Ksh. Can. can be owned by own you 6,000 It’s that moment of the entire year when we really get to look back and review the efficiency of the tech world in Kenya. Beginning today we will be focusing the top performers in the areas of smart phones on, technology occasions, start-ups media buzz that is sociable,, and also the year’s winners. To start off us we are in the very best ten smartphones that captured the imagination of Kenyans. The rank is founded on the search phrases that have been directed to our site, talks with different specialists and information from distinct Phone shops around (Nairobi).

  15. Emilia says:

    But, every method have their own negative effects, so it’s crucial to go over about it along with your doctor before taking the prescription. STDs aare usually the most deadliest diseases ever known and still have been prevalent since more than a hundred years. There are several factors that will hamper romantic endeavors of an couple including medications, illness, surgeries and various other ailments. my website; Emilia

  16. china sourcing company says:

    china sourcing company…

    See now professiona; organic essential oils near me you can get, and available plus reasonably priced. Buy it today!…

  17. wireless clocks transmitter says:

    wireless clocks transmitter…

    locate profesional school bell systems that are currently available and in stock and at the best price get it today only!…

  18. parenting books says:

    parenting books…

    Buy npw professional parenting classes online you can get and currently available now and at the best price. Start today!…

  19. PA systems for schools says:

    PA systems for schools…

    locate high quality school clock and bell systems currently currently available and in stock and at great prices get it today only!…

  20. parental coaching says:

    parental coaching…

    See now professional online parenting resource you can get and currently available in addition at great prices. Start today!…

  21. parent coach professionals says:

    parent coach professionals…

    See now professional parent coaching intake form you can get, and available now and at great prices. Start today!…

  22. plastic dial hand says:

    plastic dial hand…

    Get today the top quality clock parts that’s available and available today and plus at the best price today only!…

  23. clock inserts suppliers says:

    clock inserts suppliers…

    Purchase today the highest quality wholesale clock movement kits that are available and in stock today and are at the best price today only!…

Leave a Reply

Your Privacy is important to us. We will never give, lease or sell your personal information.