Posted By David

Wednesday at 6:52AM EDT

7 Comments

Just a quick note this morning to acknowledge comments from Blogger Jim Nichols, from Catalyst in SF, with respect to my podcast interview.

“So, to use a football analogy, behavioral targeting will get you into the red zone — but no farther. We don’t do our own ad placement. However, if a customer already using BT has the data to know you are a certain profile, we can take that data and further customize the way menus are structured. If you know from their browsing that a customer, let’s say, is a bargain hunter, then you can organize your different offers by price range.”

Posted By Vidar

Friday at 5:20AM EDT

No Comments

The current debate around behavioral targeting and online privacy is a healthy one, and as a consumer and a marketing executive I find myself on the fence arguing for both sides.

However, it’s easy to get blind sighted by the polemics of this debate, forcing us to believe that we’re at a fork in the road where our choices are either behavioral targeting or ‘traditional’ (contextual, demographic, intent, etc.).

There are other alternatives that serve both advertiser and the consumer interests and goals. That’s what I think is lost in the noise of this debate.