Posted By Vidar

Thursday at 7:28AM EDT

No Comments

I just came across a thorough presentation compiled by Greg Stuart, former CEO and President of the Interactive Advertising Bureau (IAB). It is called an “In-Depth Introduction to Internet Advertising” and is a whopping 82 slides. However, it contains many great sound-bites as well as stats that any interactive marketer should have in their arsenal.

Posted By Vidar

Monday at 3:03PM EDT

8 Comments

It’s hard to be a marketer today with so many new, exciting technologies to pick from, each one casting itself as the holy grail of campaign performance.

Many of them have merit, but none of them is a one-size-fits all solution. Choice of format, targeting, message and measurement all need to align with campaign goals.

In a recent report from Forrester research called “Getting more out of online ads” advertisers are encouraged to take a more holistic approach to planning and executing online advertising programs.

Posted By Vidar

Wednesday at 1:10PM EDT

6 Comments

Advertisers need to stop producing ads that are likely to generate unqualified clicks, as those ads don’t do anybody justice; Advertisers get frustrated when ads that engage fail to generate conversions, publishers loose their credibility as targeted destinations, but most importantly, customer gets more jaded as they learn that even the few ads they do click on lead to irrelevant junk.