Coca-Cola launches CokeTags on Facebook using Linkstorm’s PUP technology

Posted By David

Monday at 11:27AM EDT

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Tags:

coke, coketag, coketags, facebook, facebook application, Linkstorm, pup

Categories:

Online Marketing, Social Media Advertising

We’re happy to announce that CokeTags, using Linkstorm’s PUP (Personal Universal Profile) technology, has gone live on Facebook today.

CokeTag is a Coca-Cola sponsored, customizable widget for individuals, bands, bloggers, artists, activists, and others to showcase themselves and drive traffic to content they select. From a professional marketing point of view, it carries brand messaging into the Social Media space. While it launches on Facebook, we plan to expand the app into other social networks soon.

You can make a CokeTag for yourself today—it’s free, fast and easy.

A micro-site, www.CokeTag.com has been set up to support the marketing and PR around the launch, and Coke’s social media press release can be found here: http://www.coketag.com/announcement

I look forward to any reactions or questions.

Best wishes,

David