Social Advertising

These are exciting times for marketers wanting to get involved with social media. Virtually all the major social networks are opening up their platform with their own APIs or adopting open ‘standards’ like OpenSocial. This means more opportunities for marketers to develop meaningful, interactive, social applications to bring their brands to life.

It’s also exciting to see that when it comes to serving advertising to social network users, advertisers that are starting to get that they can’t just re-purpose their old banner ads – but need to engage their audience in meaningful ways.

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Coca-Cola launches CokeTags on Facebook using Linkstorm’s PUP technology

We’re happy to announce that CokeTags, using Linkstorm’s PUP (Personal Universal Profile) technology, has gone live on Facebook today.

CokeTag is a Coca-Cola sponsored, customizable widget for individuals, bands, bloggers, artists, activists, - and others to showcase themselves and drive traffic to content they select. From a professional marketing point of view, it carries brand messaging into the Social Media space. While it launches on Facebook, we plan to expand the app into other social networks soon.

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