Posted By Vidar

Monday at 3:03PM EDT

8 Comments

It’s hard to be a marketer today with so many new, exciting technologies to pick from, each one casting itself as the holy grail of campaign performance.

Many of them have merit, but none of them is a one-size-fits all solution. Choice of format, targeting, message and measurement all need to align with campaign goals.

In a recent report from Forrester research called “Getting more out of online ads” advertisers are encouraged to take a more holistic approach to planning and executing online advertising programs.

Posted By Scott

Tuesday at 2:43PM EDT

10 Comments

As with the launch of any creative product— you sweat the details, hope for serendipity, send it out the door and wait for the reviews and ratings. The blogosphere reaction during this first week has been encouraging. FatMan Collective says it all, “Coke is also smart to create a widget that users should actually find useful, and not something that feels like advertising.” Yes, that was the entire point!!

Posted By Vidar

Tuesday at 10:09AM EDT

13 Comments

These are exciting times for marketers wanting to get involved with social media. Virtually all the major social networks are opening up their platform with their own APIs or adopting open ‘standards’ like OpenSocial. This means more opportunities for marketers to develop meaningful, interactive, social applications to bring their brands to life.

It’s also exciting to see that when it comes to serving advertising to social network users, advertisers that are starting to get that they can’t just re-purpose their old banner ads – but need to engage their audience in meaningful ways.

Posted By David

Monday at 11:27AM EDT

No Comments

We’re happy to announce that CokeTags, using Linkstorm’s PUP (Personal Universal Profile) technology, has gone live on Facebook today.

CokeTag is a Coca-Cola sponsored, customizable widget for individuals, bands, bloggers, artists, activists, - and others to showcase themselves and drive traffic to content they select. From a professional marketing point of view, it carries brand messaging into the Social Media space. While it launches on Facebook, we plan to expand the app into other social networks soon.

Posted By David

Wednesday at 6:52AM EDT

7 Comments

Just a quick note this morning to acknowledge comments from Blogger Jim Nichols, from Catalyst in SF, with respect to my podcast interview.

“So, to use a football analogy, behavioral targeting will get you into the red zone — but no farther. We don’t do our own ad placement. However, if a customer already using BT has the data to know you are a certain profile, we can take that data and further customize the way menus are structured. If you know from their browsing that a customer, let’s say, is a bargain hunter, then you can organize your different offers by price range.”