Posted By Vidar

Monday at 3:40PM EDT

9 Comments

Creating widgets with the goal of engaging the user once or twice and spam their friends, is about as forward-looking as putting radio on TV. I’m not going to say that it’s a waste of money – it’s just a waste of the medium, channel and audience attention.

Posted By Scott

Tuesday at 2:43PM EDT

10 Comments

As with the launch of any creative product— you sweat the details, hope for serendipity, send it out the door and wait for the reviews and ratings. The blogosphere reaction during this first week has been encouraging. FatMan Collective says it all, “Coke is also smart to create a widget that users should actually find useful, and not something that feels like advertising.” Yes, that was the entire point!!