Alternatives to Behavioral Targeting are lost in the noise

Posted By Vidar

Friday at 5:20AM EDT

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The current debate around behavioral targeting and online privacy is a healthy one, and as a consumer and a marketing executive I find myself on the fence arguing for both sides.

However, it’s easy to get blind sighted by the polemics of this debate, forcing us to believe that we’re at a fork in the road where our choices are either behavioral targeting or ‘traditional’ (contextual, demographic, intent, etc.).

There are other alternatives that serve both advertiser and the consumer interests and goals. That’s what I think is lost in the noise of this debate.