Social Advertising

Posted By Vidar

Tuesday at 10:09AM EDT

13 Comments

These are exciting times for marketers wanting to get involved with social media. Virtually all the major social networks are opening up their platform with their own APIs or adopting open ‘standards’ like OpenSocial. This means more opportunities for marketers to develop meaningful, interactive, social applications to bring their brands to life.

It’s also exciting to see that when it comes to serving advertising to social network users, advertisers that are starting to get that they can’t just re-purpose their old banner ads – but need to engage their audience in meaningful ways.