Posted By Scott

Tuesday at 2:43PM EDT

10 Comments

As with the launch of any creative product— you sweat the details, hope for serendipity, send it out the door and wait for the reviews and ratings. The blogosphere reaction during this first week has been encouraging. FatMan Collective says it all, “Coke is also smart to create a widget that users should actually find useful, and not something that feels like advertising.” Yes, that was the entire point!!

Posted By David

Monday at 11:27AM EDT

No Comments

We’re happy to announce that CokeTags, using Linkstorm’s PUP (Personal Universal Profile) technology, has gone live on Facebook today.

CokeTag is a Coca-Cola sponsored, customizable widget for individuals, bands, bloggers, artists, activists, - and others to showcase themselves and drive traffic to content they select. From a professional marketing point of view, it carries brand messaging into the Social Media space. While it launches on Facebook, we plan to expand the app into other social networks soon.