Posted By Lon

Friday at 9:59AM EDT

No Comments

An open e-mail to Seth Godin — I’m a big fan of his!
Seth,
I’m a big fan of your blog, following it for quite some time. And normally, you nail your topics, dead on accurate. Unfortunately not today (re: your post titled “Ads are the new online tip jar“). You’re not totally wrong (I say with […]

Posted By Vidar

Tuesday at 8:45AM EDT

No Comments

More relevant banner ads generate more clicks. Can’t argue with that logic. However, I’m not sure advertisers have quite figured out what to do with the new rich(er) media ads. My gut feeling says that many advertisers are investing in this type of advertising purely for their branding effect. Maybe the thinking is “if we can’t make users click, let’s at least make the experience memorable, and score high on brand recall and awareness.” That’s a tall order for a small banner.