More, Better Clicks

Posted By Vidar

Thursday at 9:20AM EDT

2 Comments

Tags:

banners, Display Advertising, Linkstorm, slogan, tagline

Categories:

Display Advertising, Online Marketing

At Linkstorm we tried to come up with a clever tagline to associate our name with. Against my better judgment, I decided to solicit the diversity of talent and opinion across the organization in order to define who we are and what we do in a short punchy sentence.

Tagline by committee doesn’t work, even with the best of intentions. After offering input, contributors somehow assumed (insisted) that veto-rights of others’ tagline candidates was implied. Quagmire. Now, if they can only forget they were ever asked…

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